Marketing measurement and AI automation

Your marketing data should tell the truth.

Pixel75 implements and repairs pixels, Google Tag Manager, GA4 and conversion tracking so your reporting holds up. It also builds practical AI automations that take repetitive work off your team.

Get tracking helpAutomate a workflow
  • Google Tag Manager
  • GA4
  • Tracking pixels
  • Conversion tracking
  • Offline conversions
  • Custom AI workflows

What I do

Two ways I help.

Some clients come to me for one, some for both. Neither is a prerequisite for the other.

  • Measurement

    Accurate, reliable, actionable marketing data.

    Pixels, Google Tag Manager, GA4 and conversion tracking, implemented, audited and connected to the platforms that use them.

    One-time fixUsually quoted in my first reply

    Explore Measurement

  • AI & Automation

    Practical automation that eliminates repetitive work.

    Recurring reports, campaign checks, alerts and lead routing, built and launched in the tools your team already uses.

    Fixed priceOne workflow

    Explore AI & Automation

How a tracking problem looks

Sales didn't drop. Tracking did.

A small site change can quietly stop a conversion from firing. Reports show a slump, and ad platforms start optimizing on missing data.

Conversion health

Tracking interrupted
Illustrative example

Purchase event stopped firing

Orders are still coming in. The purchase tag stopped recording them after last week's checkout update, so reports look like a sales slump and ad platforms lose the signal they optimize on.

Event
purchase
Sends to
GA4, Google Ads
Last received
6 days ago

Measurement

Make it work. Know it’s right. Put it to work.

Three stages of measurement, each building on the last. Start with whichever one matches the problem in front of you.

  1. Implement

    Make it work.

    Tags, pixels and conversion events installed correctly and firing when they should. One pixel or a full setup.

    One-time fixUsually quoted in my first reply

    Details on Implement

  2. Prove

    Know it’s right.

    An independent check that your tracking measures what you think it does, with a clear list of what to fix.

    Health CheckFixed-price Health Check

    Credited toward your fixes if you book within 60 days.

    Details on Prove

  3. Activate

    Put it to work.

    Trusted conversion data sent back to your ad platforms and CRM, so optimization runs on real outcomes.

    BuildsScoped after a short call

    Details on Activate

AI & Automation

Hand off the work your team repeats.

Practical AI automations for marketing and advertising teams. One clearly scoped workflow, built, tested and launched in your systems.

  • Campaign launch QA

    Every campaign checked before it goes live.

  • Pacing and anomaly alerts

    Know when spend or conversions move unexpectedly.

  • Automated reporting

    Weekly performance summaries, written and delivered on schedule.

  • Lead routing and enrichment

    Inbound leads cleaned up and routed before sales sees them.

Custom AI & Automation: One workflow, one fixed price, quoted before I start.

See AI & Automation

Common problems

Sound familiar?

Real requests, in the words people use. Big or small, they're all normal.

  • “Can you install this tracking pixel for us?”

    Yes. I add it through Google Tag Manager, set the right triggers and test that it fires.

  • “Our conversions stopped firing.”

    I trace it to the cause, whether that is the tag, a site change or a consent setting, and fix it.

  • “Google Ads and GA4 don’t match.”

    Some difference is normal. I work out how much is expected and fix the part that isn’t.

  • “Our GTM container is a mess.”

    Cleaned up, consistently named and documented, so the next change is easy.

  • “We need Salesforce revenue in Google Ads.”

    Offline conversion imports, so bidding learns from closed revenue instead of form fills.

  • “We need someone to send tracking requests to.”

    Monthly support covers the requests, with a set number of hours each month.

Why Pixel75

You work directly with Greg.

Greg has built measurement at startups, agencies and data companies, and develops software and AI tools of his own. He still does the hands-on work himself.

  • 14 years in the work

    Advertising technology, enterprise data, integrations and measurement, at startups, agencies and data companies.

  • Hands-on, start to finish

    The person who scopes your project is the person who builds, tests and documents it. No account managers in between.

  • Sized to the problem

    A single pixel is a perfectly good reason to get in touch. Bigger work gets a written scope and a fixed price first.

PreviouslySpark Foundry · Aqfer · J.D. Power · Goodway Group · Korrelate

About Greg

Tell me what's going on.

A single pixel or a full setup. Small issues are often handled in the first reply.

Get tracking help[email protected]